Developing an animated frogs display for their cherished Budweiser® Frogs™, creativity had to work in synchronized movement with brand guidelines. A temporary display involving multiple dancing frogs, alligator, swamp and of course a cabin with the Budweiser sign involved a lot of “moving pieces”. The 90-day promotional display created out of die-cut cardboard pieces and battery-powered motor was such a hit that a series of animated displays were created for other promotions. One such animated display had to involve an olympic sport. The final production piece was a swimmer doing the butterfly stroke behind waves and the proud sponsor of the U.S. Olympic Team – Budweiser.