Working with McDonald’s® Worldwide Marketing, we got to get the inside scoop on the creation of point of purchase displays specifically for their Happy Meal™ line of store pointe of purchase work. Experience came in the process of assembling the 3-demensional backgrounds and in creating instruction sheets for the store employees to deploy the displays. Line drawings and instruction sets to insert tabs, shapes, adhesive pads and the toys themselves were created to make sure the final product looked great.
The toys and the display are part of the powerful brand and they too have to look great. Other brand partners depend on the product promotions with the restaurants.