Working with HSBC, the strongest understanding of a top 100 worldwide brand was a treat to both participate in as well as administer as a brand ambassador in their North America Headquarters.
Brand guidelines and use across over 128 business units via intranet microsites, content management governance, review, approval and assistance was an ongoing effort. Within a team of 5 elite designers we were charged with providing branding to external events, internal events and conventions. In all efforts, protecting the billion dollar brand was paramount.